Work Mode: Work from Office

Role: Market Analyst Executive

We are looking for a proactive, detail-driven and analytical “Market Analyst Executive” who will research, collect, analyze, and interpret market data to aid organisation in strategic business decisions. You will focus on translating trends & happenings across Domain, Countries, Regulatory Agencies, Competition and Industry Players into actionable inputs for the business function.

Requirement: 2-3 yrs experience in a similar role with a Technology / Software Products firm. This is a Fulltime, WFO role.

Key Responsibilities

• Conduct quantitative and qualitative market research to understand industry trends, customer needs, strategic direction of regulatory agencies, emerging technologies, industry events and competitive landscape.
• Collect and analyze data from a varied sources including regulatory agencies, research & industry reports, surveys, focus groups, events, and digital analytics tools.
• Translate research findings into actionable insights and market intelligence reports, present the same to senior management and cross-functional teams.
• Analyze competitor strategies, market positioning, pricing, and
• Develop buyer personas, customer segmentation, and market
• In-depth research of a country, market to determine their readiness landscape to consume organisation’s offerings. Identify key stakeholders, decision makers in the country or allied ecosystem players to help business approach them.
• Identify the Key Stakeholders and Decision Makers, get their contact
• Collaborate with internal teams to align market analysis with business
• Adhoc research or other activities as needed by the business

Requirements:

• 2-3 yrs experience in market research role with a Technology / Software Products
• Exposure of working in a technology products company will be added
• MBA or equivalent degree in Marketing or a related
• Strong knowledge of market research methodologies and data analysis
• Excellent written and verbal communication
• Ability to synthesize large information and discrete data points into meaningful
• Strong business acumen and a passion for technology trends and